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So now, let's talk about Amazon Pinpoint.

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And Amazon Pinpoint is scalable two ways,

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so inbound and outbound marketing communication service.

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The idea is that you want to send email,

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SMS, push notifications, voice,

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and in-app messaging through Pinpoint.

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And one of the main use cases is SMS.

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So the customers will receive an SMS

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that you send from Amazon Pinpoint.

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And you have the ability to segment

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and personalize the messages

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with the right content to customers.

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So you can create groups and segments and so on.

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You also have the possibility to,

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of course, receive replies.

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And this scales to billions of messages per day.

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So the use cases for Pinpoint is to run campaigns

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by sending marketing email in bulk,

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or sending transactional SMS messages.

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And should someone reply or should it be successful,

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then all the events such as text success,

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text delivered replies, and so on,

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will be delivered to Amazon SNS,

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Kinesis Data Firehose, and CloudWatch Logs.

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So you can build any kind of automation

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easily on top of Amazon Pinpoint.

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And so you may be wondering,

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well, what is the difference between Pinpoint

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and Amazon SNS or Amazon SES?

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Because there is obviously some overlap.

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So the idea is that in SNS or SES,

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you have to manage each message's audience,

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content, and delivery schedule.

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And this is the responsibility of your application.

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And that may be a lot of work,

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and that may be not very scalable.

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So in Amazon Pinpoint, instead, you're going to create

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message templates, delivery schedules,

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highly targeted segments, and full campaigns.

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And all of this is managed by the Pinpoint service.

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So see Pinpoint as the next evolution of SNS and SES,

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in case you wanna do full-blown

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marketing communications service.

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So that's it for this lecture.

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I hope you liked it, and I will see you in the next lecture.